Meridian › Archive › 2026-08-22
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FTC Proposes Applying Deceptive-Practices Rule to AI Marketing
US-FEDNOTABLERegulation proposedAI claims What changed
The FTC proposed a policy statement applying Section 5's prohibition on deceptive acts or practices to companies that market AI systems.
Who this touches
Providers and vendors that advertise or sell AI systems, and the FTC as the enforcing agency.
Why it matters
The agency is signaling it will judge AI marketing claims against an existing deception standard rather than waiting for new AI-specific rules.
Suggested next step — and why
Providers marketing AI capabilities may want to have their claims language reviewed against Section 5 deceptive-practice standards with their own advisers.
The clock
No comment deadline or effective date stated in this notice.
Primary source: FR: cybersecurity AI — read in the original, not from coverage. Source ID: us-fr-cyber
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