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2026-08-22 · Logged by the Meridian desk

FTC Proposes Applying Deceptive-Practices Rule to AI Marketing

US-FEDNOTABLERegulation proposedAI claims

What changed

The FTC proposed a policy statement applying Section 5's prohibition on deceptive acts or practices to companies that market AI systems.

Who this touches

Providers and vendors that advertise or sell AI systems, and the FTC as the enforcing agency.

Why it matters

The agency is signaling it will judge AI marketing claims against an existing deception standard rather than waiting for new AI-specific rules.

Suggested next step — and why

Providers marketing AI capabilities may want to have their claims language reviewed against Section 5 deceptive-practice standards with their own advisers.

The clock

No comment deadline or effective date stated in this notice.

Primary source: FR: cybersecurity AI — read in the original, not from coverage. Source ID: us-fr-cyber

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